| Vol-2089 urn:nbn:de:0074-2089-6 Copyright © 2018 for the individual papers by the papers' authors. Copying permitted for private and academic purposes. This volume is published and copyrighted by its editors.

# PPT 2018
Personalization in Persuasive Technology

### Proceedings of the Third International Workshop on Personalization in Persuasive Technology
co-located with the 13th International Conference on Persuasive Technology (PERSUASIVE 2018)

### Waterloo, Canada, April 16, 2018.

Edited by

### Rita Orji *
Maurits Kaptein **
Jaap Ham ***
Kiemute Oyibo ****
Joshua Nwokeji *****

* Dalhousie University, Canada, Computer Science, Halifax, Canada
** Tilburg University, Statistics and Research Methods, Tilburg, The Netherlands
*** Eindhoven University of Technology, Human-Technology Interaction, Eindhoven, The Netherlands
**** University of Saskatchewan, Computer Science, Saskatoon, Canada
***** Gannon University, Information Technology, Pennsylvania, United States

## Table of Contents

- Preface to the Third International Workshop on Personalizing Persuasive Technologies i-v
  Rita Orji

### Personalization Theories, Tools and Methods

- Personalizing Virtual Experiences: Metrics for Persuasive Prototypes 1-7
  Rachel Ralph, Andy Wynden, Matt Richardson, Merrick Paquin-Mannington, Julian Levy, Eric Dahl, Aldyn Chwelos,
  Tania Lado Insua, Derek Jacoby, Yvonne Coady, Larry Bafia, Emily Burt, JongJik Kim, William Parkinson
- The Susceptibility of Africans to Persuasive Strategies: A Case Study of Nigeria 8-21
  Kiemute Oyibo, Ifeomaa Adaji, Rita Orji, Julita Vassileva
- The Influence of Cognitive Ability on the Susceptibility to Persuasive Strategies 22-33
  Aisha Muhammad Abdullahi, Kiemute Oyibo, Rita Orji
- Understanding Low Review Ratings in Online Communities: A Personality Based Approach 34-42
  Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva

### Personalized Applications: eHealth, eCommerce, eLearning, Mobility and Social Network

- Measuring the Influence of a Persuasive Application to Promote Physical Activity 43-57
  Md Sanaul Haque, Minna Isomursu, Maarit Kangas, Timo Jämsä
- Shopper Types and the Influence of Persuasive Strategies in E-Commerce 58-67
  Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva
- E-Commerce Personalization in Africa: A Comparative Analysis of Jumia and Konga 68-76
  Makuochi Nkwo, Rita Orji, Joshua Nwokeji, Chinenye Ndulue
- Personalized Persuasion for Promoting Students’ Engagement and Learning 77-87
  Fidelia A. Orji, Julita Vassileva, Jim Greer
- How to not be Annoying: Adjusting Persuasive Interventions Intensity when Nudging for Sustainable Travel Choices 88-92
  Evangelia Anagnostopoulou, Efthimios Bothos, Babis Magoutas, Gregoris Mentzas, Agnis Stibe
- User Trust Graph: A Model to Measure Trustworthiness 93-101
  Ali Arya, Michael Hine, Amirsam Khataei

### Personalized Games and Gamification

- Towards Customizing Gameful Systems by Gameful Design Elements 102-110
  Gustavo F. Tondello, Lennart E. Nacke
- STD PONG: A Personalized Persuasive Game for Risky Sexual Behaviour Change in Africa 111-117
  Chinenye Ndulue, Rita Orji

2018-04-10: submitted by Kiemute Oyibo, metadata incl. bibliographic data published under Creative Commons CC0
2018-04-14: published on CEUR-WS.org |valid HTML5|